This part of the content has relatively high requirements for the audience. It takes a long period of patience to complete this transformation and is only suitable for some readers.
Self (This part of the content is only suitable for some readers)
The philosopher Leibniz once said that there are no two identical leaves in the world. We are all different, which means that we are destined to leave our own marks among the crowd.
Karl Lagerfeld
If being appropriate means harmony with the environment, then "self" is a state of self-consistency, an appreciation of oneself, and a strong self-expression.
Another understanding of "self" is "recognition/distinctiveness". Looking good and having distinctiveness are like the difference between a "pretty woman" and a "beauty".
Before Lao Luo (Luo Yonghao) came to me, he was wearing the glasses shown in the left picture. At that time, his Smartisan T1 was about to be released. During this period, he had been promoting himself with the image of a "craftsman", so this point of being a craftsman was what I needed to focus on. Besides, this image of a craftsman didn't match his previous image very well, so the design of the glasses should try to tone it down as much as possible. This oval shape was determined after many revisions. Once worn on the face, it just felt right and there was no need to say much more.
In the following ten years, he had been wearing these glasses all the time. And the glasses became the most obvious external label for him.
Luo Yonghao/Lao Luo
Around 2019, Yu Chengdong's stylist asked me to design a new pair of glasses for Mr. Yu, but I refused. I told him that Mr. Yu's glasses shouldn't be changed (in style). Over the years, Mr. Yu's public persona has been fixed and his image has been consistent, so it shouldn't be changed casually.
Because establishing distinctiveness is not a common demand. It is highly personalized and also very difficult. What's even more difficult is that it's hard for me to explain it clearly through words now. My level is rather limited.
So I'll just mention a few basic rules that are easy to remember and practical:
To establish distinctiveness, many methods go against the principle of "looking good".
Distinctiveness has extremely high external economic benefits. Those who understand will understand.
Advanced distinctiveness is often achieved through simplicity, so design is especially important.
The best points for establishing distinctiveness are often what one wants to hide (Strange, isn't it?).
Advanced distinctiveness must not be about seeking attention or just for the sake of being distinctive.
The establishment of distinctiveness requires a process, and changing it takes an even longer process.
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